Damn Fine Coffee™: not just a slogan – a promise!
Earlier this month I was travelling down to London for a big franchising event. It involved a long train journey and, of course, I wanted to pick up a cup of coffee on the way. I ordered myself a flat white in the station and was disappointed to say the least.
There was nothing wrong with it really, it was just… meh.
I realised something: this last few months since I started working with 92 Degrees have completely spoiled me when it comes to coffee. I’ve just come to expect so much more, even from a takeaway cup bought on the go.
But is there really any excuse for a cup of coffee that is anything less than delicious these days?
92 DEGREES HAVE SET A NEW STANDARD IN COFFEE, AND SO MUCH MORE!
Most coffee brands these days have jumped on the bandwagon of creating stories about their coffee – where it comes from, the farmers and traders who provided it, how it’s roasted in-house, and how it’s simply the best coffee around. Very few deliver on that, as I found out!
My disappointing coffee ticked all the boxes on the surface of it, but that’s just it. It didn’t go any deeper than the surface. In comparison, at 92 Degrees, there’s been a whole process behind the scenes to get their coffee to the standard it is today. Starting with their own small roaster, and building up to the fully equipped roastery they have today, the 92 Degrees team have spent years trying different coffees and techniques to nail down exactly what makes for the perfect cup.
The result? Some seriously Damn Fine Coffee™!
Of course, there’s so much more that any coffee shop brand needs to stand out, but a great product will always be at the heart of it all. Without that, nothing else matters!
WHY NOT TRY IT FOR YOURSELF?
It really is worth it, and it’s the best way to understand why this is such a game-changer. Besides, if you’re thinking of selling something, you’re going to need to believe in it, right?
There are more than 20 locations around the UK where you can pick up a 92 Degrees coffee but, of course, we’re more than happy to arrange a taste test and visit to the roastery as part of a Discovery Day, too.
So, if you’d like me to arrange that, just give me a call and we can set it up!
Just click the button below to schedule a call and we can get the ball rolling.
Can’t manage a visit just yet? No problem! There’s no reason why you should miss out, so why not order online? The 92 Degress team are super keen for people to discover just how great their coffee is so they’re offering a limited time discount on their website. Just use the code 92Franchise15 at checkout.

MICHAEL HULMES.
Working With 92 Degrees Coffee