What’s the perfect location for a 92 Degrees coffee shop? You might be surprised…
If you’ve ever thought about owning a coffee business, you’ll know one thing matters almost above all else: finding the right location. It can make all the difference between a café that thrives and one that struggles to get noticed.
But what does that kind of location look like for you?
Of course, it all depends on what you want to achieve, and what kind of business you see yourself owning, but that’s one of the things that makes the 92 Degrees franchise so impressive: it’s sheer versatility and ability to succeed everywhere and anywhere it goes. That’s one of the things that makes 92 Degrees so impressive. With more than 20 stores now open, they’ve already proven that great locations come in all shapes and sizes.
We have the large city centre locations, such as the flagship store in Liverpool, and the new locations planned by franchisees opening over the next few months. We even have some serious thought going into adding drive-thru locations! Check out Jack’s recent LinkedIn post for more info – maybe that’s something which could work for you?
Image purely for inspiration purposes!
At the other end of the spectrum, we also have smaller outlets such as the one in Glasgow’s busy Queen Street Station. It’s only 30 square feet, but it’s one of their top-performing outlets. Proof that, when it comes to the coffee business, it’s not always about size – it’s about strategy.
In fact, train stations in particular are proving to be prime locations for 92 Degrees. After all, they are high footfall areas full of people. While not a new concept, of course, 92 Degrees is having the same impact in these locations as it is around the UK: sweeping away the tired old formats and bringing something new and exciting onto the scene. Customers want something different, and expect something better, than the old, big names can provide, and 92 Degrees is doing just that.
And this is the remarkable thing about being part of a franchise like 92 Degrees. Finding a great location is probably the most important – and often most challenging – part of opening your own coffee business. However, with their extensive experience opening more than 20 locations UK-wide, their strong brand and excellent trading figures which both impress and reassure landlords and huge multi-site operators such as Network Rail.
It’s the kind of power and profile you could never achieve on your own, and it’s one of the biggest benefits of being part of this franchise. This mix of formats – from high-street cafés and compact kiosks, through to next-gen drive-thrus – gives franchisees incredible flexibility to choose what works best for their goals, investment level, and lifestyle.
So, what would you like your future to look like?
Let’s talk and find out how a 92 Degrees franchise can help you make it a reality! Just click the button below to schedule a call.
MICHAEL HULMES.
Working With 92 Degrees Coffee