Why these experienced business leaders choose 92 Degrees and what that means for you.

You might remember a couple of months back I mentioned Simon & Sue Hedaux and their big plans to bring multiple 92 Degrees Coffee shops to the Midlands? Well, I’m very happy to say all their plans are coming together, and we’re going to see some huge things in the near future as they bring some ‘Damn Fine Coffee™ to locations all across the area.

Simon and Sue aren’t just hitting the ground running – they’re giving it their absolute all, buzzing with a clear vision for the future of coffee across the region.

As founders of their own business consultancy firm, Simon and Sue have spent years helping major UK retail brands optimise their operations and drive growth. With hundreds of coffee franchises to choose from, they could have partnered with anyone. So why did two seasoned business consultants choose 92 Degrees?

What sets the 92 Degrees franchise apart isn’t just the coffee, it’s the complete package.

What’s really significant about these guys is that they’re not just coffee lovers, but experienced business owners, too, and the 92 Degrees franchise hit the mark with them on both those counts.

As they plan to open multiple sites, they’ve appointed a head of operations, Nick, who just completed his training at the 92 Degrees HQ in Liverpool earlier this month. His week wasn’t spent in boardrooms or classrooms, he was hands-on learning every aspect of the business in the franchise’s very own mock-up café.

Nick mastered coffee roasting, perfected the entire menu, and even tackled the less glamorous, but just as essential tasks, such as deep-cleaning the equipment. As he put it on LinkedIn: “What a week! I spent last week immersed in the world of 92 Degrees Coffee, at their Liverpool HQ for my franchisee induction. It was an incredible experience.

“I truly got to see the complete operation, “from bean to cup.” This wasn’t just classroom learning – I rolled up my sleeves and took on a variety of tasks that form the backbone of this fantastic brand. It gave me an unparalleled understanding and a profound respect for the commitment to quality that goes into every single cup. It’s clear why their slogan is “Damn Fine Coffee. I’m leaving feeling energised, fully equipped, and more excited than ever to bring the 92 Degrees Coffee experience to my community.”

This is exactly the kind of comprehensive support that caught Simon and Sue’s attention. As Sue explained: “Joining the 92 Degrees family is a natural next step for us. We believe in building strong, efficient operations that deliver exceptional value, and we’re looking forward to replicating that success in the dynamic world of coffee. Our goal is to establish a strong presence throughout the Midlands and beyond, creating favourite, local spots for coffee lovers.”

Check out what Gerard from 92 Degrees had to say about it all, too, on his latest LinkedIn post.

Here’s what this means for you:

When experienced business leaders see something really special in an opportunity, it’s worth paying attention. It means there’s a whole lot more going on here than just another coffee concept.

They’re seeing a modern, people-first approach to franchising. A brand that invests deeply in proper training and ongoing support. A business model built around genuine community connection and, of course, Damn Fine Coffee™!

Ready to discover what Simon and Sue already know?

Then let’s have a chat! Whether you’re an experienced multi-unit investor looking for the next big thing, or an aspiring first-time business owner, there’s plenty we can talk about.

Just click the button below to schedule a call.

I look forward to hearing from you.