The questions you should ask about any coffee franchise and how 92 Degrees answers them.

There will be a lot of questions you need answering before investing in any franchise, and a good starting point is the 92 Degrees franchise website where you’ll find most of the key details. But once you start to dig deeper into whether this is truly the right opportunity for you, the questions get harder, and that’s where I come in. After many years of helping people through this process, I have a pretty good idea of what those questions tend to be, so let’s take a look at how 92 Degrees stacks up:

Is the brand strong enough?

There are a lot of coffee shops out there, so you need to be doing something pretty special to stand out from the crowd, which is why any coffee franchise lives or dies on the power of its brand. I don’t just mean fancy logos, I mean loyal customers, a genuine community following, and a reputation for each coffee shop being somewhere people actually want to spend time in.

It’s not something which happens overnight. It takes years to build, and a lot of businesses never quite manage it.

92 Degrees, on the other hand… well, go and visit one yourself if you can. If not, at least check out their socials like Instagram or TikTok. You’ll see the buzz which always surrounds the brand, and see exactly how well customers interact with it.

A brand profile like that is a valuable foundation for your future success.

Is the product genuinely good, or just good enough?

Obviously, product quality matters in any business, but coffee drinkers are particularly discerning and have more choice available to them than ever. You want to be sure they’re choosing you.

92 Degrees roasts its own beans, and there’s a reason why the end result is known as Damn Fine Coffee™. I’ve drunk a fair bit of it myself, and I can tell you it’s well worth all the hype.

It means every franchisee is serving a product with genuine craft credentials, a brand story that customers actually connect with, and a quality that can hold its own against the best independents on any high street.

What does the support actually look like?

Does a franchise just hand you a logo pack and an ops manual and wish you luck? Or does it actually make sure you have everything you need to succeed and continue to have your back throughout the partnership?

Just how invested are they in you as a partner?

These are important questions, and with 92 Degrees the answers are genuinely encouraging. The head office team takes the success of its franchisees very seriously, not just at the start, but throughout the partnership. You’ll have direct access to the people, experience, and expertise that have been central to building 92 Degrees into what it is today, and they are constantly evolving their support to make sure franchisees have what they need as the business grows.

The best way to really understand this is to get to know the people behind the brand at a Discovery Day – meet Jack and Gerard, visit the roastery, see the training facility, and have honest conversations with the people who will actually be supporting you. That experience tends to answer this question better than anything I could say here, so if you’d be interested, let me know, and I’ll set it up.

Is the timing right?

Only you can answer that. The market is in a great place – the appetite for independent, quality-led experiences specifically has never been stronger – but whether the timing is right for you personally is a different question. What I can say is that if you’re waiting for the “perfect time”, you’ll be waiting for the rest of your life.

There are always reasons to hold back if you go looking for them – the people who actually make the change are usually the ones who decided the reasons to go outweighed the reasons to wait.

Am I the right kind of person for this?

This is one question which should always be at the back of your mind.

The people who tend to do well with a 92 Degrees franchise share a few things: a genuine love of coffee and the culture around it, a natural instinct for building relationships with customers, and a self-motivated approach that does not need a lot of external pushing. This is a business you will be at the heart of every day, and your personality will have more influence on its success than almost anything else.

If that sounds like you, it’s worth us having a chat. 

Or if anything here has given you pause and you want to discuss it further – or if you want to talk through something I haven’t covered – then please do reach out.